They say "knowledge is power." Well, arm yourself with these powerful industry secrets!
Make smart, educated decisions when planning your wedding by understanding how wedding vendors are selling to you. It's not that any of these sales techniques are bad, they are effective and time-tested. But if you can get into a vendors mind, you can cut through the "sales pitch" and begin to identify what is really important: finding quality vendors that you can trust with one of the most important days of your life! Here's 3 things that no wedding vendor wants you to know!
They count on you making an emotional purchase. You are not buying a car or a refrigerator...this is your wedding! Many brides have dreamed and imagined their wedding since they were little girls. Many wedding salesmen know this, and the more emotional they can get you, the more likely you are to buy their product or service. Beware, for example, a vendor who cannot give you a specific price or uses words like "ballpark" or "around" a certain price point. Don't be mislead however: sometimes they need additional information from you in order to give you an accurate price. But at the end of the conversation, once they know what you want, they should be able to offer you a solid quote. It's OK to make an emotional purchase, but don't rely ONLY on emotions: use your head as well.
Their service/product is the most important. It is natural that when you are talking to the florist, they will explain that the flowers are by far the most important purchase you'll make. Or a photographer will surely explain why his service is the most important, and therefore, why Photography should be the biggest part of your budget. And the list goes on. The truth is, each service is important in its own way. And how important is up to you. This is why it is crucial that you educate yourself on the service being offered, and make a priority list. This priority list should be YOUR priorities for your wedding, not what a website, or magazine tells you! But don't always take each vendors word for how "important" something is: Again, this is a way to make you think with your emotions. Instead, have them focus on telling you specifics about their product/service, and get an understanding as to how it will benefit your wedding.
They unreasonably inflate their prices. Working again on the theme of trying to push for the "emotional purchase", many vendors in the wedding industry inflate their prices, thinking you'll pay anything once you are emotionally attached. Making a profit is OK, this is, after all, how these people make a living, and they have to run their businesses at a profit. The trustworthy vendor is one who has a real cost-breakdown of the service he is offering...including labor, material, tax, overhead, and any other expenditure. He then prices his service at a reasonable profit margin. Now most vendors won't share this information with you, but if you ask a question like "where do you get this price from?" make sure that they don't start stuttering and looking uncomfortable: chances are, they are selling at that price, well, because they think you'll buy it at that price.
Keep these in the back of your head when planning your wedding, and you will have a much better chance at locating quality, trustworthy vendors. A quality vendor will do everything he/she can to make you happy and to make your wedding day a success. When in doubt, take a day or two away to think things over to ensure that you are making logical, not purely emotional, decisions.
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Tom Santilli has been in the Detroit wedding industry since 2002, and in that time has established himself as one of the top in his field. His company, Complete Video Solutions , was named as the #1 Best Wedding Videographer in Detroit by local brides and Channel 4 FIVE consecutive years and is currently inducted into TheKnot.com's "Vendor Hall of Fame." He also has won several awards for his wedding production, and is a member of WEVA (Wedding & Event Videographers Association.) As the Detroit Wedding Examiner, he has helped hundreds of brides with their weddings, with a local knowledge not found anywhere else. Being in the industry for so long, he is an expert in all areas of wedding planning, not just videography. He welcomes your questions, article suggestions, or feedback, and he can be reached